The college demographic isn’t typically targeted by candidates during presidential elections, primarily because those between the ages of 18-29 don’t often commit to a political party. Dr. Robert Amyot, professor of political science, said younger voters are harder to reach because they aren’t on party calling or mailing lists, and are less likely to see political ads on television.
However, some HC students are seeking information on the candidates. Dae Hemphill said he gets questions from students who aren’t following the primaries. He has been part of “primary-watching” parties and went to the Jan. 3 Iowa primaries with four other students.
Hemphill isn’t interested only in the candidates, but is also a representative of the Americans Elect campaign, which supports a third ticket in the national election.
“[It is] attacking college demographics for sure. We feel most alienated by the party system,” Hemphill said.
The 2010 Citizen’s United law, which allows individuals to pay for campaign ads uncoordinated with the candidates, has also increased the intrigue in the election process. Amyot said, “it also allows the campaign to be far more negative.”